Spotlight Feature: Simply Elegant by Cheri in Lincoln, Illinois

Dec 5

Business feature for the Photos by Ariel Brides out there! Today I went to visit Cheri who owns Simply Elegant by Cheri, a beautiful bridal boutique located at the heart of central Illinois. Cheri’s shop is beautiful and Cheri herself is sweet as pie. Though she was previously a mortgage broker at State Farm for years, her heart was with weddings.

She decided in July of 2018 to open Simply Elegant by Cheri. A bridal boutique that offers one-of-a-kind bridal gowns, mother of the bride dresses, bridesmaids dresses, tuxedos, and even ceremony and reception décor and silk florals. Through this shop, Cheri loves ensuring that the Bride has the full wedding dress shopping experience that she deserves. That starts with your appointment booking. The appointments can be booked on their website or via phone or email! When you show up for your appointment you can come alone or you can bring as many people as you want. The shop is large enough to accommodate yet small enough to still feel intimate. You walk in and are instantly greeted by Cheri, the owner herself, with fresh treats, coffee, mimosas, wine, water, and many other delicious options.

At your appointment, you are the sole focus. This shop has been designed to allow one bride at a time. No more waiting on another Bride to finish trying on the dress you wanted to try on or feeling as though any unnecessary attention is on you from other shoppers. It is only you and the people you love dearly that you bring with you in the entire store. Also, take note that the shop is kid friendly, so if you have a little one or someone accompanying you does. Don’t feel stressed about entertaining them or worry about them touching everything. Cheri is an expert with littles and has a few little toys/coloring books/ and even a tv with Netflix to help entertain any kids that might come along.

There is a beautiful bridal suite to get dressed in complete with a monogrammed robe for in between bridal gowns. There are over 85 dresses in this shop and styles that include everything from trendy to classic. Each gown is hand selected by Cheri. She has many different designer representatives who help her in the selecting the best gowns for her store.

If you want your gown shopping to be a fun and memorable experience you must check this place out! You will not be disappointment with the service or the selection!